Setting Up Automated Vaccine Reminders: A Step-by-Step Guide

Why Vaccine Reminders Matter

Practices with automated reminder systems achieve 20–40% higher vaccination compliance rates compared to manual outreach.

Step 1: Define Protocols

Canine Core (AAHA 2022)

• DA2PP: Series at 6–8 weeks, every 2–4 weeks until ≥16 weeks. Booster at 1 year, then every 3 years.
• Rabies: ≥12 weeks. Booster per state law.

Feline Core (AAFP 2020)

• FVRCP: Series at 6–8 weeks, every 3–4 weeks until ≥16 weeks. Booster at 1 year, then every 3 years.
• Rabies: ≥12 weeks. Booster per product label.

Step 2: Configure Timing (3-Touch Approach)

Step 3: Craft Messages

SMS (under 160 chars): "Hi [Client], [Pet] is due for [Vaccine] on [Date]. Book at [Link] or call [Phone]. — [Clinic]"

Key principles: Personalize with pet name, educate briefly, include direct booking link.

Step 4: Handle Edge Cases

• Flag deceased patients to prevent insensitive reminders
• Mark transferred patients
• Suppress reminders for medical exemptions
• Group multi-pet household reminders

Step 5: Measure

• Target compliance rate: >75% (best-in-class: 85%+)
• SMS response rate target: >30%
• Email open rate target: >25%

Sources: 2022 AAHA Canine Vaccination Guidelines; 2020 AAFP Feline Vaccination Advisory Panel Report.